The Empathy Map is a concept that helps you gain a deeper understanding of the experiences of the most important customers within your target group.

It is a simple visualisation of a user's thoughts, feelings and behaviour. You can use an empathy map to understand users of your product or service. Making an empathy map is an exercise that forces you to empathise with the world of your users.

When the Empathy Map is filled with the right information, it enables you to create better value propositions, find better ways to reach your customers and build a more effective customer relationship.