Business understanding

Developing a business idea requires a step-by-step approach. The business model canvas is an ideal tool for this. It is important to know that a Value Proposition Canvas, a Customer Persona and a Customer Journey map are supporting tools to come to a good BMC. This link clarifies the relationship between the BMC and other models: Business Model Canvas Explained | A Step-by-Step Guide with Templates (

The models we use in this section may be useful during business cases or hackathons. They can certainly inspire you to work out your business ideas in the best possible way.