Business understanding

Developing a business idea requires a step-by-step approach. The business model canvas is an ideal tool for this. It is important to know that a Value Proposition Canvas, a Customer Persona and a Customer Journey map are supporting tools to come to a good BMC. This link clarifies the relationship between the BMC and other models: Business Model Canvas Explained | A Step-by-Step Guide with Templates (

1. The SME context: organizational size

3. Differences between working for an SME and a firm

5. What can academic research tell us about the pros and cons of joining an SMEs?

2. The SME context: organizational age and growth

4. Career consequences of getting a job at an SME