At its core, a circular economy model has the intention of designing out waste. In fact, a circular economy is based on the idea that there is no such thing as waste. In order to achieve this, products are designed to last (good quality materials are used) and optimized for a cycle of disassembly and reuse that will make it easier to handle and transform or renew them.

A generally accepted model within the theory of circular economy is the ‘7 R’s of sustainability’, where rethinking is the best option and recyling is the option we should at all times try to avoid.

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If you want to learn more about circular economy please take a look at these sites:

• The European Parlament on Circular Economy
• Ellen MacArthur Foundation on Circular Economy