SMEs are underrepresented in the job ads. They often do not have large budgets to carry out expensive recruitment campaigns. The advantage of this is that free application is meaningful in these companies and your application will usually be taken seriously into consideration. With an open application you already show that your motivation is good. Maybe there is no job for you at the moment, but your data will certainly be stored in the company's database, especially after a good application.
On this page we would like to give you some tips on how to write a good CV, complemented with a motivation letter and maybe even a video to distinguish yourself from other applicants.
Additional tip: Be sure to check out the forums of colleges and universities where SMEs also share vacancies. Doing a good internship during your studies will also increase your chances of getting a job in an SME.
A Standard CV consists of:
(Source: NIMAP tool by Talentree and Vlerick Business Schooll
(Sources: NIMAP tool by Talentree and Vlerick Business School and VDAB)
(Source: NIMAP tool by Talentree and Vlerick Business School)
Are you a good speaker and do you want to stand out among the other candidates? Add a video resume to your application. This will not only attract the employer's attention, but also make you appear motivated and show who you are.
1. Know yourself
Presenting yourself in a video is not everyone's cup of tea. Are you not a smooth talker and do you find it difficult to sell yourself on camera? Then it's better to stick to a written resume. Otherwise a video resume can turn against you and make you stand out in a negative way.
2. Not for all jobs
Only choose a video CV if it suits the job or the company.
For example, if you're applying for a job as an accountant, then a video CV offers little added value. However, are you applying for a communicative job with lots of customer contact (for example in sales, media, PR, marketing...), then a video CV is a powerful medium because it allows you to demonstrate that you are social, enthusiastic, persuasive, open, spontaneous ...
The same applies to creative jobs or positions where your language skills are crucial. In this way you immediately prove that you are creative and that you master your languages.
3. Explore the market
Before you start your video, it is a good idea to look at a number of video CVs. You can find a lot of examples on YouTube. That way you will get inspiration and see what works and what doesn't.
4. Keep it short
If your video takes too long, you will lose the employer's attention. 1 minute is ideal, 2 minutes is the absolute maximum.
5. Tailor your work
In a video CV you show very briefly and in a personal way why you fit in with the job and the company in question. So, just like with your cover letter and CV, you have to adapt your video CV to the job you are applying for.
Show in your video that you have tailor-made it. For example, talk about an incident that recently made the company into the news, incorporate a quote from the CEO, respond to a publicity campaign, refer to a well-known product of theirs, etc.
6. Be fluent and friendly
Practice in advance what you are going to say so that you come across smoothly and spontaneously. Pretend you are sitting across a person and tell your story. Don’t read your text from a paper. Also remember to smile regularly.
Watch your video critically: do you come across spontaneously and do you show enough of your personality? If not: start again. Practice, practice, practice until you get it right.
7. Use your camera well
You don't need professional equipment to record a video resume. A webcam, smartphone or camera are more than adequate. But do follow these guidelines:
9. Make sure you can be understood
Don't talk too fast, avoid dialect and film in a place without background noise. Make a test recording and check whether you can be understood.
10. Make sure there is variety
Do you want it to be a bit more? Alternate between images in which you speak and an infographic or animation with music. That way your video will not get boring. There are many apps for editing your video.
For the computer: Wevideo, Movavi, Magisto, Open Shot, Lightworks, Free Video Editor...
Mobile apps: Merge video, Splice, InShot, FilmoraGo, Adobe Premiere Clip...
11. Be careful with images and music.
Only use images or music that are royalty free and cite the source if necessary.
Rights-free images: Pixabay, Freeimages, Pexels, Freepik...
Rights-free music: YouTube Audio Library, Bensound...
12. Choose YouTube or Vimeo
Video resumes are usually too large to send via email. Publish your video on a site like YouTube or Vimeo. Copy the url and paste it into your cover letter or resume. Include that the link is to your video resume.
Don't want your video to be visible to everyone on YouTube or Vimeo? See how to set it to 'Hidden' under 'Settings'. That way it is only visible to those who received the link.
13. Have your video CV screened
Satisfied with the result? Show your video to your family or friends and ask if your personality stands out well.
Check these 5 tips by Nic Balthazar (Dutch, 5min35sec) https://www.youtube.com/watch?v=1n3SEHkpx8Y&t=5s